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This website had the following in the web page, "Ground Transportation is a great shuttle service to get around Lawrence." We analyzed that the web site stated " Every experience Ive had with them is awesome, particularly with Debbie." It also stated " Shes willing to alter her routes last minute and she is very cooperative and friendly along the way. Ive taken a lot of cabs in my day and this service is easily the quickest and best around town. Yelp! Comment from Mary Web Submission Mar 2013. Comment from Nora Web Submission Apr 2013." The header had taxi as the highest ranking search term. It was followed by lawrence taxi, ground transportation inc, and ground transportation services which isn't as ranked as highly as taxi. The next words they uses is gti. gts was also included and could not be understood by search engines.